Who founded E.N.V.Y. by Shoals Sugaring?

E.N.V.Y. was founded by Laurel Smith in 2024, beginning as a sugaring and skincare studio in Florence, AL before expanding into a full-service multi-specialist beauty suite.

What is the suite-style model and how does it benefit clients?

Our suite model houses independent specialists under one roof, giving you a more personalized, creative, and unrushed experience than a traditional commission salon.

Does E.N.V.Y. serve areas beyond Florence and Killen?

Yes. We proudly serve the entire Shoals region including Muscle Shoals, Sheffield, Tuscumbia, and surrounding Lauderdale and Colbert County communities.

Are your specialists licensed and professionally trained?

Every specialist at E.N.V.Y. is a licensed professional bringing distinct expertise in their field, from esthetics and lashes to nails, hair, and massage therapy.

Do you offer student discounts at your locations?

Yes. Students receive 10% off select services at both locations. Simply show a valid student ID at the time of your appointment.

About Us | E.N.V.Y by Shoals Sugaring

Founded in 2024, E.N.V.Y. by Shoals Sugaring set out to offer a refined alternative to traditional salons. What started with all-natural sugaring and botanical skincare treatments has evolved into a full-service beauty destination. Our Florence flagship, just minutes from Court Street and the historic downtown district, was soon joined by our Killen location to serve the broader Shoals area, including Muscle Shoals, Sheffield, and Tuscumbia. The suite model allows skilled specialists in hair, nails, lashes, brows, facials, and massage to flourish under one roof, each bringing their unique expertise and flair. We are proud to offer sports massage therapy, microneedling with MD Pen, custom brow and lash mapping, spray tans, and more. With a commitment to student discounts and a focus on local community, we have become the trusted choice for women seeking personalized, unrushed beauty and wellness experiences.

At E.N.V.Y. by Shoals Sugaring, we believe beauty is most powerful when it feels natural and authentic. That is why our services are rooted in botanical ingredients and gentle techniques, from sugaring with sugar, lemon, and water to Green Envee facials and customized Hydrafacials. Our specialists are chosen for their dedication to ongoing education and their commitment to your comfort and results. Every appointment is designed to be unrushed, allowing our team to listen, assess, and recommend solutions that fit your needs, whether that means reducing irritation, targeting early signs of aging, or simply helping you feel your best. The suite-style environment means you are always cared for by someone who is an expert in their field, creating an atmosphere that is vibrant, positive, and truly restorative. Our mission is to provide a haven for self-care that supports your daily confidence and celebrates your individuality.

Who founded E.N.V.Y. by Shoals Sugaring?
E.N.V.Y. was founded by Laurel Smith in 2024, beginning as a sugaring and skincare studio in Florence, AL before expanding into a full-service multi-specialist beauty suite.
What is the suite-style model and how does it benefit clients?
Our suite model houses independent specialists under one roof, giving you a more personalized, creative, and unrushed experience than a traditional commission salon.
Does E.N.V.Y. serve areas beyond Florence and Killen?
Yes. We proudly serve the entire Shoals region including Muscle Shoals, Sheffield, Tuscumbia, and surrounding Lauderdale and Colbert County communities.
Are your specialists licensed and professionally trained?
Every specialist at E.N.V.Y. is a licensed professional bringing distinct expertise in their field, from esthetics and lashes to nails, hair, and massage therapy.
Do you offer student discounts at your locations?
Yes. Students receive 10% off select services at both locations. Simply show a valid student ID at the time of your appointment.